The Master’s in Marketing Management at IU University of Applied Sciences is a program for international students, taught in English.
📖Introduction
Founded on the idea of empowering people to succeed in a digital world, the International University of Applied Sciences first came into existence in 1998. And since receiving accreditation from the German Council of Science and Humanities, IU’s grown into Germany’s biggest university. The university's mission is to create inclusive, global and wholly accessible education.
IUAS is one of Germany's leading private Universities of Applied Sciences. IU International University of Applied Sciences place a strong emphasis on quality. That is why all of the institution's study programs are state-approved, bears the seal of German Accreditation Council and are globally recognised.
Master’s in Marketing Management at IU University of Applied Sciences
Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.
Accreditation: IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
First Semester: International Marketing Advanced Research Methods International Consumer Behaviour Applied Marketing Research Online and Social Media Marketing Applied Statistics
Second Semester: Seminar: Marketing Responsibility Strategic Management Advanced Marketing Controlling Digital Business Models Digital Analytics and Strategies Seminar: Current Issues in Marketing
Third Semester: Marketing Project Leadership Elective A Elective B
International University of Applied Sciences prepare students for international careers in business and management at two campus locations: Bad Honnef, and Berlin. At IU International University of Applied Sciences, students can either study 100% online or get a hybrid on-campus experience. IU's campuses in Germany are intimate, welcoming and easily accessible to all students. There is plenty of space to study, meet other students, talk to the teaching staff and socialise. IU International University of Applied Sciences aims to offer students the best tools and support, so that they can fulfil their potential and excel in their studies. IU is offering the unique opportunity to combine online studies with on-location, in-person studies, so that students can enjoy campus life, study closely with others, and talk to their professors up close and personal.
🏠 Accommodation
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
How to book:
Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
You are not eligible to apply to this program because:
The minimum age is 18 and the maximum age is 35.
English fluency is required. You need to be either: - A native English speaker - Studied a degree in English before - Can demonstrate a high level of English - Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.
Minimum education level: Bachelor's.
You need to have above average grades for the program. C average or above 55%.
All students from all countries are eligible to apply to this program.
Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.
Required Documents:
Passport
Graduation certificate
Passport size photo
Official transcript
Personal statement
English certificate (You can take the English test online)
Guarantor letter
2 Recommendation letters
Preparing documents:
You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here
Applying Online is simple in just a few steps. More information is available here.
The first steps are to choose the programs, pay the application fee and upload the application documents.
Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification
After it has been processed to the university you will receive your unique application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.
After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.
Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.
