Bocconi University has evolved into a globally recognized institution, renowned for its innovative approach to education and research. The university's commitment to providing a transformative learning experience is reflected in its diverse academic programs, ranging from undergraduate to postgraduate levels, all designed to equip students with the skills and knowledge needed for success in a rapidly changing world.

What sets Bocconi apart is its international outlook, fostering an environment that encourages cross-cultural understanding and collaboration. The university's strong ties with the business and economic sectors ensure that students not only gain theoretical knowledge but also practical insights, preparing them to navigate the complexities of the global professional landscape. Bocconi University, with its illustrious history and forward-looking approach, continues to be a hub for those aspiring to make meaningful contributions to the fields of economics, management, finance, and beyond.

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The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence. Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances). Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills. The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies. Show less

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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