The Master’s in Marketing Management at
Bocconi University
is a
2
years
long
program for international students,
taught in English.
📖Introduction
Bocconi University has evolved into a globally recognized institution, renowned for its innovative approach to education and research. The university's commitment to providing a transformative learning experience is reflected in its diverse academic programs, ranging from undergraduate to postgraduate levels, all designed to equip students with the skills and knowledge needed for success in a rapidly changing world.
What sets Bocconi apart is its international outlook, fostering an environment that encourages cross-cultural understanding and collaboration. The university's strong ties with the business and economic sectors ensure that students not only gain theoretical knowledge but also practical insights, preparing them to navigate the complexities of the global professional landscape. Bocconi University, with its illustrious history and forward-looking approach, continues to be a hub for those aspiring to make meaningful contributions to the fields of economics, management, finance, and beyond.
The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence. Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills. The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.
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Bocconi University has emerged as a global leader in higher education, emphasizing an avant-garde educational model. Its academic programs span undergraduate to postgraduate levels, providing students with a comprehensive and dynamic learning experience, equipping them with the skills necessary for success in our dynamic world. At Bocconi, the fusion of academic rigor with real-world applications is evident in its commitment to internationalization and close partnerships with industry. The university serves as a melting pot for diverse talents, fostering a culture of innovation and global perspective. Bocconi University stands as a beacon of academic excellence, preparing students not only with theoretical knowledge but also practical acumen, ensuring they are well-positioned to tackle the challenges of the global professional landscape.
🏠 Accommodation
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
How to book:
Make a booking online after you have been accepted (in this case please let
us
know your choice when you apply).
Register when you arrive - its not possible to reserve a room before
arriving. You
can arrive a few days before and
book it
You are not eligible to apply to this program because:
The minimum age is 18.
English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.
Minimum education level: Bachelor's.
The program is quite competitive, you need to have a high grades of
Average B, 60%,
or a high GPA.
All students from all countries are eligible to apply to this program.
Please choose the programs here
,
"You
are advised to select 2-3 programs to increase your chances of
getting accepted.
Required Documents:
Passport
Graduation certificate
Passport size photo
Official transcript
Personal statement
English certificate (You can take the English test online)
Guarantor letter
2 Recommendation letters
Preparing documents:
You can start your application now and send the application
documents
during
your application. Some documents you can
send later if you don’t have them right away. Some more info
about
preparing
application documents is here
Applying Online is simple in just a few steps. More information
is
available
here.
The first steps are to choose the programs, pay the application
fee and
upload
the application documents.
Once submitted to Global Admissions, we will review your
application within
2-3
days and proceed to the university or ask
you for further clarification
After it has been processed to the university you will receive
your unique
application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates.
As soon as
there is any update we will let you know.
If you have made other plans, decide to withdraw / change
address at any
time
please let us know.
After you have been accepted you will receive your admissions
letter
electronically and asked to pay the non-refundable
deposit to the university.
Once you have paid the deposit the university will issue you the
admissions
letter and visa form to your home country.
