Compulsory modules
Introduction to Contemporary Promotional Culture
Introduction to Consumer Behaviour and Trends
Brand Design
Media Presentation Skills
Communication Design - Story
Research, Data and Insight
Creative and Art Direction
Campaigns
Internship - Industry Mentored Brief
Emerging Technologies
The Agency
Major Project (Public Relations and Advertising)
Anti-Advertising and Disruptive Design
Creative Entrepreneurship
Course detail & modules
This interdisciplinary course is designed to provide you with a holistic view of marketing, advertising and PR, helping you understand how the communications industry works as a whole. This well-rounded perspective will make you ready for the range of opportunities that exist for graduates in our field, including roles at agencies, businesses, non-profits, and public sector organisations.
The key areas you will cover include:
brand strategy and design
creative campaign development
consumer insight
media planning
copywriting
content creation for social media and other digital platforms.
Based in London-- one of the world’s creative communications capitals-- you will have opportunities to take part in advertising and public relations industry events, visit London’s top agencies and companies for employer insight, and find inspiration in the city’s many cultural institutions. London's status as a global start-up hub also gives you the chance to work with emerging companies and experiment with the latest in digital media.
Our BA (Hons) Advertising and Public Relations course is all about hands-on, real-world experience. Under the guidance of expert academic and industry practitioners, you will work on live marketing campaign briefs from real clients, student competitions, and individual projects tailored to your interests. With all this practical output, you build a creative portfolio that helps you land the roles you want with employers.
You will have the beginnings of a strong professional network from your first day on the course. Students on the course are members of the PRCA (Public Relations and Consultants Association), one of the trade bodies that represents the public relations industry in the UK.
Lecturers on the course all have industry experience, giving you a wider network for opportunities in advertising and PR. Guest speakers and masterclasses from industry professionals give you the latest insights into advertising and public relations and what employers are looking for. Our alumni—most of whom work in marketing, advertising, and public relations-- are also frequent guest speakers and guest judges for pitches.
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