The University of West London is a dynamic and innovative institution located in London, United Kingdom. With a strong focus on industry engagement and practical learning, it offers a wide range of undergraduate and postgraduate programs across various disciplines, including business, computing, engineering, arts, and healthcare. The university prides itself on providing students with the skills and knowledge needed to excel in their chosen fields, combining academic rigor with real-world experience. With modern facilities, dedicated faculty, and a supportive learning environment, the University of West London is committed to shaping the future success of its students.

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This course will provide you with an opportunity to develop your perspective on business and digital marketing that will enhance and expand your future careers. The course is delivered in a series of cycles integrating theory, skills and practical elements. Each cycle will introduce you to important foundational frameworks and will help you to put theory into practice across a range of real-world scenarios and contexts. The course content reflects the latest professional insights and academic research on business and digital marketing. To meet your personal development and employability needs, a substantial number of completely new modules have been developed which are aligned to current theory, skills and practice demands. By the end of your studies, you would also have gained knowledge of consulting on digital-marketing and business issues in a real-world context. Show less

Compulsory modules
Principles of Management
Professional Skills
Management in Practice
Principles of Digital and Social Media Marketing
Employability Skills
Analysis of Real World Issues
Marketing and Brand Management
Web Design and Development
Social Media and Analytics
Organisational Behaviour
Leadership and Teams
Group Business Development Applied Project
Strategic Management
Career Strategy and Planning (CSP)
Business Sustainability and Social Responsibility in Practice
Critical Inquiry in Marketing
Digital Marketing Consulting in Practice (40 credits)

Course detail & modules
This course was developed in response to the growing need for business management professionals to play an active role in acquiring, converting and retaining customers using digital channels.

Success in delivering products and services to market, and sustaining competitive advantage, is increasingly driven by streamlined processes. These processes have increased the need for individual employees to become confident, evidence-based decision-makers.

This course will introduce you to the customer-centric strategies that enable organisations to integrate management, resourcing and communications into silo-free structures. The course also recognises the requirement for professionals to be able to analyse and evaluate digital marketing campaign performance in the face of active competition and constant changes in consumer purchasing preferences and behaviour.

The course also anticipates the growing demand for professionals to understand how strategies for business growth must also be supported by genuine sustainability and social responsibility. To support long-term career progression and professional durability, several modules are focused on career development, leadership abilities and collaborative work practices.

Modules will provide you with the opportunity to engage in project-driven critical enquiry into SME, start-up and enterprise marketing contexts and problems. Working as client-facing consultants, you will deliver projects that showcase genuine commercial experience and outcomes.

This combination of contemporary business management skills, digital campaign delivery and real-world experience will provide you with a competitive edge in the job market.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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