You can study Marketing as a four-year single honour degree or take it in combination with one of 11 other courses to achieve a combined honours degree. In your first year you’ll learn about the general principles of industry management and marketing – foundations you’ll build on later in the degree. In your final year you’ll be prepared to undertake a Marketing and Retail Consultancy project designed to engage you with front-line business practices.

Industry-standard platforms such as Google Academy HubSpot and Hootsuite as well as practical workshops have been incorporated into our modules enabling students to demonstrate to future employers that they possess the skills needed in the workplace.

Modules
The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2022). Modules and start dates are regularly reviewed and may be subject to change in future years.

There are two options for this course:

Starting Autumn full time (Stirling Campus)
Year 1 Semester 1
Compulsory module

Module Credits
The Global Business Environment: An Introduction (MGTU7S1) 20 credits
up to 2020 1 MGTU9S1 was taken instead

Option module

Select 40 credits from list

Module Credits
Accounting and Finance for Managers (ACCU7M1) 20 credits
Our Blue Planet (AQUU1OP) 20 credits
Introduction to Cell Biology (BIOU1CE) 20 credits
Ecology: An Introduction (BIOU1IE) 20 credits