Foundation studies: 30 hours
DRAW 100 Drawing I: Form and Space
DSGN 100 Design I: Elements and Organization
DRAW 101 Drawing II: Composition and Media
DSGN 101 Color: Theory and Application
DSGN 102 Design II: 3D Form in Space
Select one of these two options:
DSGN 105 Visual Design Systems
DSGN 115 Creative Thinking Strategies
General education: 60 hours
Select one of these two options:
ANTH 101 Introduction to Anthropology
ANTH 106 Language, Culture, and Society
COMM 105 Speaking of Ideas
BUSI 110 Business I: Fundamentals
MATH 110 Evidence and Inference: The Power of Statistics
CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
CTXT 122 Visual Culture in Context: Making Modernities
ENGL 123 Ink to Ideas: Critical Concepts in Literature and Writing
DIGI 130 Digital Communication
BUSI 220 Business II: Economic Principles
BUSI 330 Business III: Strategy and Decision-making
ENGL elective
General education elective
Major curriculum: 80 hours
ADBR 150 Introduction to Advertising: Concept to Content
ADBR 205 Creative Production for Brand Content
Select one of these two options:
GRDS 205 Typography I: Anatomy, Form, and Space
ADBR 212 Typography for Brand Presence
IDUS 215 Contextual Research Methods
ADBR 252 Art Direction: Visual Brand Storytelling
ADBR 254 Copywriting: Inventing the Brand Personality
ADBR 255 Brand Experiences in Interactive Environments
ADBR 305 Brand Innovation: From Physical to Virtual
Select one of these two options:
ADBR 311 Building the Brand Strategy
ADBR 341 Designing the Brand
ADBR 441 Creating Contagion: From Experience to Entertainment
ADBR 461 Career Strategies for Advertising
ADBR 480 Collaborative Studio: Creating the Brand Solution
Select one of these three options:
ADBR 479 Undergraduate Internship
500-level SCADpro elective
Business-focused elective
Select one concentration to complete the major curriculum:
Art direction
ADBR 312 Art Direction: Typography and Persuasive Design
Select two of these four options:
ADBR 332 Art Direction: Advanced Visual Integration
ADBR 352 Art Direction: Branding Through Photography
ADBR 372 Art Direction: Brand Films and Social Content
ADBR 392 Art Direction: Stop Motion for Brand Content
Copywriting
ADBR 314 Copywriting: Brand Voice Across Platforms
Select two of these three options:
ADBR 334 Copywriting: Immersive Brand Narratives
ADBR 354 Copywriting: Long Form Content
ADBR 374 Copywriting: Brand Films and Social Content
Creative technology
Select one of these three options:
SERV 312 Prototyping Experiences
UXDG 310 User Experience Design Methods
GRDS 387 Interface Design
ADBR 335 Creative Technology: Engineering Brand Experiences
ADBR 395 Creative Technology: Brand Think Tank for Product Innovation
Additional electives: 10 hours
Free elective
Free elective
Show less