The modules listed below are for the academic year 2023/24 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Digital Business Management and Emerging Technology (core, 15 credits)
Learning Through Organisations (core, 15 credits)
Managing People in Organisations (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Management (core, 15 credits)
Principles of Marketing (core, 15 credits)
Understanding and Managing Data (core, 15 credits)
Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
Consumer Insights (core, 15 credits)
Digital Marketing (core, 15 credits)
International Selling and Negotiation (core, 15 credits)
Leadership in Practice (core, 15 credits)
The Practice of Consultancy (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Consumer PR and Media Relations (option, 15 credits)
Developing Inclusive Organisations (option, 15 credits)
Field Trip (option, 15 credits)
Marketing Communications (option, 15 credits)
Online Fashion Retailing (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)
Year 3 modules include:
Consultancy Project (core, 30 credits)
Global Marketing and Sales in the Digital Age (core, 15 credits)
Leading Innovation (core, 15 credits)
Practising Business Strategy (with simulation) (core, 15 credits)
Social Marketing (core, 15 credits)
Artificial Intelligence and Big Data in Business (option, 15 credits)
Brand Management (option, 15 credits)
Communication Theory (option, 15 credits)
Strategic Marketing (option, 15 credits)
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