The modules listed below are for the academic year 2023/24 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Learning Through Organisations (core, 15 credits)
Managing People in Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Marketing (core, 15 credits)
Public Relations (core, 15 credits)
Understanding and Managing Data (core, 15 credits)
Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
Consumer Insights (core, 15 credits)
Consumer PR and Media Relations (core, 15 credits)
Contemporary Theory of Advertising (core, 15 credits)
Crafting Advertising Campaigns (core, 15 credits)
Marketing Communications (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Problem Solving: Methods and Analysis (alternative core, 15 credits)
The Practice of Consultancy (alternative core, 15 credits)
Developing Inclusive Organisations (option, 15 credits)
Digital Marketing (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)
Year 3 modules include:
Communication Theory (core, 15 credits)
Corporate Communications (core, 15 credits)
Marketing Communications in Practice (Context Fashion) (core, 15 credits)
Strategic Marketing (core, 15 credits)
Consultancy Project (alternative core, 30 credits)
Dissertation (alternative core, 30 credits)
Brand Management (option, 15 credits)
Global Marketing and Sales in the Digital Age (option, 15 credits)
Social Marketing (option, 15 credits)
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