📖Program Curriculum
Foundation Year
Core modules (students are required to take):
Academic Skills and Studying with Confidence
We'll help you develop core academic skills such as using electronic resources, planning and note-taking, communication skills related to essay and report writing and delivering presentations. You'll learn how to manage your time, how to prioritise and how to manage stress, and you’ll become more confident in engaging with collaborative learning, debates, discussions and critical reflection.
Project
You’ll study an area of interest related to your chosen degree. You’ll work individually on your project, whether that's a written report, a presentation and oral examination, a film or a series of blog posts. You’ll undertake problem-solving learning, and formative feedback and support will be provided throughout, helping develop your self-confidence.
Introduction to Business Operations and Management
This module aims to introduce you to business objectives, practices and principles through case study research, lectures, workshops and student-led activities. You will look at the supply chain and logistics, production and project management as well as business organisation, human resources and the principles of leadership.
Starting a Business and Fundamentals of Marketing
You will examine the modern business environment and how 'start-up' businesses grow as technology advances. You will focus on sustainability and the opportunities or limitations small businesses face, as well as developing your own concepts and business plans through a series of lectures, workshops, course work and group work.
Year 1
Core modules (students are required to take):
Professional Development
Digital Design
Core Production Skills
Digital Marketing Fundamentals
Year 2
Core modules (students are required to take):
Professional Placement
Online Community Management
Digital Marketing Communications
Students are also required to choose one option module from:
Interactive Storytelling
Services Marketing
Digital Visualisation: Concept to Practice
Year 3
Core modules (students are required to take):
Professional Project
Digital Marketing Strategy and Analysis
Students are also required to choose two option modules from:
Transmedia Production
Digital Studio
PR and Promotions
Creative Project