📖Program Curriculum
The full-time bachelor’s degree programme comprises a standard period of study of six semesters. The curriculum includes a ’mobility window’ in the 5th semester: a semester reserved for you to study abroad, undertake further modules with an applied focus as part of career development or to do an internship.
For the bachelor's programmes, the total student workload for the courses is 180 ECTS credits.
Modules
General business competencies
Fundamentals of Strategic Management
Digital Marketing Methods
Leadership in a Digitalised and Globalised World
Fundamentals of Marketing
Financial and Cost Accounting
HR Management
Project Management
Sustainability Management
Digital competencies
Digital Transformation and Cases
Economics and Digital Economics
Innovation Management in a Digital and Globalised World
Action and intercultural competencies
Foreign Language
Intercultural Skills and Ethics
Creative Problem Solving and Strategy Development
Study Abroad, Internship or Career Development Semester*
Internship
Scientific and Methods Competence
Business Mathematics
Statistics
Academic Writing and Research Methods
Bachelor Thesis
Specialisations
A choice of one specialisation from the following:
Specialisation: Finance*
Specialisation: Marketing*
Specialisation: Logistics*
Specialisation: Entrepreneurship*
Specialisation: Human Resources*
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