Enderun Colleges
The Bachelor’s in Business Administration Major in Marketing Management at Enderun Colleges is a 4 years long program for international students, taught in English.
Enderun Colleges
The Bachelor’s in Business Administration Major in Marketing Management at Enderun Colleges is a 4 years long program for international students, taught in English.
Enderun Colleges in the Philippines offers a unique and immersive learning experience through its industry-specific programs, distinguished faculty, and exceptional internship opportunities both locally and internationally. Established in 2005, Enderun has been instrumental in nurturing students and equipping them with essential competencies, independent thinking, and leadership skills that are highly sought-after by global industry leaders.
Show lessThe Specialization in Digital Marketing prepares its graduates to craft effective, relevant, and modern marketing executions by arming them with a practical understanding of buyer behavior, advertising, professional selling and contemporary CRM-Customer Relationship Management.
Curriculum & Course Description
First Year
Semester 1
BC 109-0 Stats & Data Analytics (with UCLA COMSCI X 450 Data Sci Fund)
BC 102-0 Basic Microeconomics
GE 111-0 Purposive Communication
GE 112-0 Understanding the Self
GE 113-0 Mathematics in the Modern World
GE 119-0 Contemporary World
BSBA Elec 1 BSBA Elective 1
END 101-0 Enderun Experience : Level 1
PE 101-0 Fundamentals of Physical Fitness
Semester 2
SU 500-0 Special Topics in Sustainability
BC 209-0 Business Law – Obligations and Contracts
MM 201-1 Marketing Management – Advanced
GE 117-0 Ethics (with Peace Education)
GE 115-0 Readings in Philippine History (with IP Studies)
GE 116-0 Science, Technology and Society
END 102-0 Enderun Experience: Level 2
PE 110-0 Physical Fitness 2
Second Year
Semester 1
BC 101-0 Intermediate Mktg Mgt (with UCLA MGMT X 460 Digital Mktg)
BC 211-1 Human Resource Management
BSBA Elec 2 BSBA Elective 2
MM 202-1 Marketing Research
GE 114-0 Art Appreciation
GE 122-0 Literature
Gen Ed Elec 1 General Elective 1
GE 122-0 Enderun Experience : Level 3
PE 201-0 Physical Fitness 3
Semester 2
SU 310-0 Socio-Ecological Entrepreneurship
BC 206-0 Operations Management
BC 210-1 International Trade and Agreements
MM 203-1 Professional Salesmanship
MM 307-1 Product Management
Gen Ed Elec 2 General Elective 2
END 104-0 Enderun Experience : Level 4
PE 210-0 Physical Fitness 4
Third Year
Semester 1
BC 103-0 Mgt Tools&Techs (with UCLA MGMT X 457 Fund of Blockchain Tech)
BC 213-1 Taxation
BC 314-1 Good Governance and Social Responsibility
GE 118-0 Life and Works of Rizal
MM 305-1 Advertising
BSBA Elec 3 BSBA Elective 3
END 105-0 Enderun Experience : Level 5
NS 101-0 Nat Service Training Program 1
Semester 2
TM 521-0 Management of Artificial Intelligence
BC 317 Business Research
BC 315-1 Strategic Management
MM 304-1 Distribution Management
MM 306-1 Retail Management
BSBA Elec 4 BSBA Elective 4
END 106-0 Enderun Experience : Level 6
NS 102-1 Nat Service Training Program 2
Fourth Year
Semester 1
BC 417-1 Feasibility Study
MM 408-1 Pricing Strategy
BSBA Elec 5 BSBA Elective 5
BC 212-1 BSBA Internship 1
END 107-0 Enderun Experience : Level 7
Semester 2
BC 418-1 BSBA Internship 2
END 108-0 Enderun Experience : Level 8
At Enderun, students are exposed to a dynamic educational environment that goes beyond traditional classroom learning. The college's curriculum is designed to integrate theory with practical application, allowing students to gain real-world experience and develop a deep understanding of their chosen field. This hands-on approach prepares graduates to excel in their respective industries from day one. Enderun's faculty members are industry experts who bring a wealth of knowledge and experience to the classroom. They provide guidance and mentorship to students, ensuring that they receive a well-rounded education that aligns with the latest trends and demands of the professional world. The college's faculty-student ratio allows for personalized attention and fosters meaningful connections between students and mentors. One of the key strengths of Enderun is its extensive network of local and international internship placements. Students have the opportunity to gain practical experience and build professional connections through internships with prestigious companies and organizations. This exposure not only enhances their learning but also increases their employability and opens doors to exciting career prospects.
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
How to book:
Application Fee:
70 RMB
Tuition fee:
287,000 PHP per year
1,148,000 PHP in total
The minimum age is 18.
English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.
Minimum education level: High School.
You need to have above average grades for the program. C average or above 55%.
All students from all countries are eligible to apply to this program.
Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.
Required Documents:
Preparing documents:
You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here
Application process:
Applying Online is simple in just a few steps. More information is available here.
The first steps are to choose the programs, pay the application fee and upload the application documents.
Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification
After it has been processed to the university you will receive your unique application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.
After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.
Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.
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