📖Program Curriculum
In the first, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third, to specialist modules in your chosen field.
Modules
Foundations of Management - 20 credits
Organisation Behaviour - 20 credits
Marketing, Digital and Social Media - 20 credits
Entrepreneurial Ideation - 20 credits
Entrepreneurial Thinking - 20 credits
Business Decision-Making Using Data Analysis - 20 credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
In two you will start to drill down into core marketing subject areas, such as consumer behaviour and marketing insight. You will also explore areas such as integrated marketing communications and digital marketing. The knowledge gained within the provides a solid foundation for your ability to understand and analyse the marketing function.
Modules
Integrated Marketing Communications - 20 credits
Consumer Behaviour - 20 credits
Marketing Insight - 20 credits
Brand Management - 20 credits
Digital Marketing - 20 credits
Designing a Research Proposal - 20 credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placement or study abroad usually occur between your second and final of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.
If you choose to do a work placement or study abroad, you will pay a reduced tuition fee of £1,2503. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad.
Modules
UK Work Placement– 0 credits
International Study/Work Placement – 0 credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. The final also allows you to personalise your learning experience depending on your interests or future career aspirations, there is a choice of five specialist modules, from which you select two.
Modules
Customer Experience – 20 credits
Marketing Strategy – 20 credits
Project – 40 credits
Optional modules
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.