📖Program Curriculum
In the first, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third, to specialist modules in your chosen field.
Modules
Foundations of Management - 20 credits
Organisation Behaviour - 20 credits
Marketing, Digital and Social Media - 20 credits
Business Decision Making Using Data Analysis - 20 credits
Ideation - 20 credits
Entrepreneurial Thinking - 20 credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
In two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your:
Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen
Modules
Designing a Research Proposal - 20 credits
Marketing Insight - 20 credits
Consumer Behaviour - 20 credits
Integrated Marketing Communications - 20 credits
Advertising and Digital Marketing - 20 credits
Creative marketing - 20 credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Modules
UK Work Placement– 0 credits
International Study/Work Placement – 0 credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor.
Modules
Project - 40 credits
Advertising and Digital Marketing Strategy - 20 credits
Digital Customer Experience - 20 credits
Optional modules
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
