📖Introduction

Conestoga College is a public college located in Kitchener, Ontario, Canada. It offers more than 200 programs in various fields such as Engineering, Business, Health Sciences, Information Technology, Media and Design, and Community Services.

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📚About the Program

Bachelor’s in Communications Management (Honours) at Conestoga College

Conestoga's Bachelor of Communications Management (Honours) degree is the first of its kind in Canada, blending the best of a Business degree with the best of a Communications degree. It is built on the solid foundation of its predecessor program, the Bachelor of Public Relations. This robust business degree, housed in Conestoga’s School of Business, meets strong marketplace demand for professional communicators with business acumen. Communications management is the systematic planning, implementation and oversight of communications channels and efforts in support of the reputation and relationships between an organization and its stakeholders. Communication specialists work in social media management, employee communications, media relations, investor relations, marketing communications, digital marketing, fundraising and other specialized communications functions. This profession demands strong written, verbal and digital communications skills, strategic thinking and the ability to understand and respond to the complex issues facing an organization. In this program, you will complete two paid four-month co-op terms to apply your academic learning to the workplace. You will also engage in numerous experiential courses and assignments throughout your degree including planning a fundraising event, participating in a real-client student agency and completing an applied capstone project for a real client. You will be encouraged to join one of several professional organizations during the degree program and engage in community volunteerism and program-supported corporate social responsibility initiatives to build your portfolio and enrich your learning. Show less
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📖Program Curriculum

Courses
Level 1
Course details
Conestoga 101
CON0101

Design Studio 1
DSGN73400

Academic Communications
ENGL71000

Introduction to Public Relations
PRLN71200

Writing Lab 1
PRLN71230

Group Dynamics
SOC71500

Level 2
Course details
Introduction to Business with International Applications
BUS71190

Multimedia Studio
MDIA71000

Digital Media 1
MDIA71010

Research 1
PRLN71210

The Ethics of Advocacy
PRLN71220

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details
Level 3
Course details
Digital Media 2
MDIA72000

Integrated Marketing Communications
MKT72250

Writing Lab 2
PRLN72000

Media and Influencer Relations
PRLN72230

Organizational Behaviour for Communicators
PRLN73050

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details
Level 4
Course details
Co-op and Career Preparation
CEPR71050

Design Studio 2
DSGN72270

Project Management 1
MGMT72190

Event Management
MKT72260

Writing Lab 3
PRLN72010

Research 2
PRLN74010

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details
Level 5
Course details
Employee Communications
COMM74005

Studies in English Vocabulary, Diction and Style
ENGL72170

Corporate Social Responsibility
MGMT74025

Writing Lab 4
PRLN73030

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details
Level 6
Course details
Co-op Work Term I (Bach Communications Management)
COOP72380

Level 7
Course details
Media, Culture and Communications Theory
COMM71830

Rhetoric and Persuasion
COMM73070

Project Management 2
MGMT74000

Consulting Agency
PRLN73000

Strategic Communication Management
PRLN73040

Writing Lab 5
PRLN73060

Level 8
Course details
Co-op Work Term II (Bachelor Communications Management)
COOP73190

Level 9
Course details
Industry Specializations
COMM74010

Diversity, Equity and Inclusion
HRM72000

Digital Media 3
MDIA74000

International Public Relations
PRLN74000

Capstone 1
PRLN74015

Business Analytics
STAT74100

Level 10
Course details
Finance for Non-Financial Managers
FIN74060

Issues Management and Crisis Communication
PRLN74035

Capstone 2
PRLN74040

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details
Program outcomes
Develop professional communication strategies aligned with organizational objectives through research and stakeholder analysis to achieve measurable communication outcomes
Select effective tactics, tools and resources to execute strategic communications
Write and edit clear, creative content tailored to diverse communication contexts to reflect standards of professional writing
Present impactful messages through visual design and digital technologies to engage targeted stakeholders
Examine historical evolution, theories, current trends, emerging issues and global best practices in communications to maintain professional currency
Integrate professional business acumen and business management skills such as finance, project management, entrepreneurship and analytical reasoning to ensure the strategic delivery of communication strategies within organizational objectives
Consider relevant professional codes of conduct, ethical standards, and regulatory frameworks to protect and enhance an organization's reputation and relationships
Conduct academic and applied research to provide evidence required to guide strategic decision making and measure outcomes
Determine the role diversity plays in how people communicate and work in various settings to ensure that organizations demonstrate inclusiveness toward diverse stakeholders
Develop the interpersonal attributes and skills required of a professional communicator, including relationship-building, problem-solving and creative thinking
Integrate principles of reputation management to address public relations issues and crises, and to enhance corporate social responsibility

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🏫About Conestoga College

Conestoga College is a public college located in Kitchener, Ontario, Canada. It was established in 1967 as the Conestoga College of Applied Arts and Technology and currently offers over 200 certificate, diploma, degree, and post-graduate programs to over 16,500 full-time students and 30,000 part-time students. The college is known for its programs in engineering technology, health sciences, information technology, media, design, and community services. Conestoga College has several campuses in the Waterloo Region, including the Doon (Kitchener), Cambridge, and Waterloo campuses, as well as satellite locations in Stratford, Ingersoll, Guelph, and Brantford. The college also offers online courses and distance education programs. The college has a strong focus on applied learning and hands-on training, with state-of-the-art facilities and equipment to support experiential learning. Conestoga College has partnerships with various organizations, including local businesses and industries, to provide students with co-op and internship opportunities, allowing them to gain practical work experience and develop industry connections. The college has also received recognition for its commitment to sustainability and environmental stewardship.

🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:
  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

570 RMB

Tuition fee:

4,739 USD per year

18,957 USD in total

❓✅❌ Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: High School.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • English Language Certificate
  • Your Highest Academic Transcript (in English)
  • Your Photograph
  • Your Graduation Certificate (in English)
  • Your Passport Copy

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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