Concordia University is a public research university located in Montreal, Quebec, Canada. Founded in 1974 following the merger of Loyola College and Sir George Williams University, Concordia is one of the three universities in Quebec where English is the primary language of instruction. We’re a next-generation university, continually reimagining the future of higher education. Located in the vibrant and multicultural city of Montreal, Concordia is the top-ranked university in North America founded within the last 50 years and annually registers some 51,000 students through its innovative approach to experiential learning and cross-functional research.

As a next-generation university, Concordia sets its sights further and more broadly than others. We align the quality of learning opportunities to larger trends and substantial challenges facing society. We pursue technology without losing sight of our humanity. We find inspiration through narrative and dialogue.

A Bachelor of Commerce (BComm) degree in Marketing from Concordia University focuses on equipping students with the skills and knowledge needed to understand consumer behavior, develop effective marketing strategies, and manage marketing campaigns. The program combines theoretical foundations with practical applications to prepare students for careers in marketing and related fields. While the specific courses and requirements may vary, here is a general overview of what a Marketing program at Concordia University might include:

Core Business Courses: The Marketing program typically begins with core business courses that provide a foundation in key business disciplines. These courses may cover subjects such as accounting, finance, economics, management, business law, and business statistics. These foundational courses ensure students have a comprehensive understanding of the business environment and its various aspects.

Marketing Principles: Courses in marketing principles introduce students to the fundamental concepts and theories of marketing. Topics covered may include market research, consumer behavior, marketing strategy, branding, pricing, and promotion. Students learn how to analyze market trends, identify target markets, develop marketing plans, and create value for customers.

Marketing Research: Marketing research courses focus on the methods and techniques used to gather and analyze data for marketing decision-making. Students learn about quantitative and qualitative research methods, survey design, data analysis, and market segmentation. These courses provide the skills necessary to conduct market research and extract insights to inform marketing strategies.

Integrated Marketing Communications: Integrated marketing communications courses explore the various channels and tools used to communicate with target audiences. Students learn about advertising, public relations, sales promotion, digital marketing, social media marketing, and content creation. These courses emphasize the development of effective communication strategies to reach and engage customers.

Consumer Behavior: Consumer behavior courses delve into the psychological and sociological factors that influence consumer decision-making. Students learn about the motivations, attitudes, and perceptions that drive consumer choices. Understanding consumer behavior helps marketers develop strategies to effectively position products or services and create meaningful connections with consumers.

Marketing Strategy: Marketing strategy courses focus on developing strategic marketing plans that align with organizational goals and target market needs. Students learn about market analysis, competitive positioning, product development, pricing strategies, distribution channels, and marketing implementation. These courses emphasize critical thinking and problem-solving skills to develop effective marketing strategies.

Electives: Marketing programs often offer a range of elective courses that allow students to specialize in specific areas of interest within marketing. These electives may cover topics such as digital marketing, brand management, international marketing, marketing analytics, retail marketing, or services marketing.

Capstone Project: Many Marketing programs require students to complete a capstone project or a senior seminar that integrates their knowledge and skills acquired throughout the program. The capstone project may involve developing a comprehensive marketing plan, conducting a market analysis, or solving a marketing problem for a real-world organization.

Please note that the specific courses and requirements for a Marketing program at Concordia University may differ from what is outlined above. To get the most accurate and up-to-date information, I recommend visiting the official Concordia University website or contacting the university directly for detailed information about their Bachelor of Commerce in Marketing program.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it