📖Program Curriculum
Modules
Credits
Preparing for Success: Knowledge and Creativity
30.00
You’ll learn about the overlap between study skills and employability skills and develop your existing abilities in both areas. You’ll be prepared for successful progression to Level 4 academic study whilst preparing yourself for employment through inquiry-based learning problem solving and critical and creative thinking.
Preparing for Success: Self Development and Responsibility
30.00
You’ll develop the skills associated with leadership and self-development and social and ethical awareness and responsibility which are essential for success in higher education and in the world of work. This module will prepare you for successful progression to Level 4 academic study while allowing you to learn about employment in the twenty-firs...
Introduction to Business Studies
30.00
This module introduces you to the different business functions within an organisation including finance marketing and HR. You’ll learn about the business environment including the internal and external factors which impact on businesses. This module will equip you with appropriate business language and terminology ready for undergraduate study.
Inquiry Based Learning
30.00
This module has been designed to develop your understanding of key concepts and themes as well as basic methodologies and approaches to academic work. You’ll have the opportunity to analyse a problem or question that relates to your subject area making use of information gathered from various sources using different methods and strategies.
Year 1
Core Modules
Credits
People Management and Employment Skills
20.00
This module will consider the core competencies intellectual and personal skills needed to become a successful people manager. This includes managing relationships with colleagues subordinates and customers. You’ll also study key HR elements development of people and sustainability employability strategies.
Global Business and Sustainability
20.00
Business is an interconnected series of systems networks and operations that span the globe where it is possible to conduct business at any hour of the day. You’ll learn about the impact and challenges of technology and the growth and benefits of emerging markets.
Introduction to Data and Analytics
20.00
This module examines the importance of collecting and managing data to facilitate informed business decision making. You’ll study both qualitative and quantitative forms of data collection and use of appropriate software for the analysis and interpretation of data to provide insight into business and management research issues.
Introduction to Financial Decision Making
20.00
Develop your understanding of the purpose of financial accounting information the structure of main financial statements and the influence of economic factors on decision-making. You’ll learn about the importance of finance and accounting in the world of business and economics its value and relationship with the other business functions.
Principles of Marketing
20.00
This module will cover fundamental concepts and functions of marketing within a commercial business activity. You’ll explore the marketing planning process: segmentation targeting and positioning of a brand offering with respect to the competition. You’ll also cover topics including context market research and decisions.
Opportunity Modules
You must choose 2 x 10 credit Level 4 Opportunity modules.
Year 2
Core Modules
Credits
Consultancy in Practice
20.00
This module will explore the role of a business consultant and the realities of undertaking live projects. You’ll develop skills include working effectively in a team and pitching for business. You’ll be provided with live project briefs from real-life business clients and will relate your skills and knowledge to the requirements of the client.
Strategic Marketing
20.00
This module outlines the importance of all the key stages within the marketing planning process from the audit through strategic decision making to the implementation of plans. You’ll study the importance of managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.
Customer Experience
20.00
Delivering an exceptional customer experience is a challenge which requires skill and in-depth knowledge of customer requirements. You’ll learn to understand and assess customer expectations and develop and deliver activities that meet expectations. It introduces customer experience frameworks and how to monitor and measure customer satisfaction.
Responsible Enterprise and Ethical Research
20.00
This module will equip you with the necessary tools and knowledge to start your own business venture whether a competitor to Alphabet and Amazon or an SME or as a side-hustle to supplement your income. You will also examine the environmental sustainability social and ethical aspects of the business venture.
Optional Modules
Credits
Consumer Behaviour
20.00
This module covers the importance of the individual customer in the practice of marketing. You’ll study how to profile the end consumer to gain customer insights a central function of marketing in the strategic planning process. This module will consider both psychological and sociological factors affecting the consumer’s decision-making process.
Data Analytics for Business Decisions
20.00
Big Data Artificial Intelligence Mobile Technology and Augmented Reality are providing real-time data insights for decision making in business operations. This module examines how data analytics can be used to inform audience communications across marketing e-commerce and partnerships operations and logistics business strategy HRM and finance...
Opportunity Modules
In addition you must choose 2 x 10 credit Level 5 Opportunity modules.
Year 3
Core Modules
Credits
Consumer Brand Relationship
20.00
This module aims to develop your knowledge of brands in both theory and practice. You’ll learn branding theories and the contemporary issues shaping practice especially digital technology and communication channels. Examine brands as seen by the consumer and recognise the relevance and significance of brands for organisations and consumers.
International Marketing
20.00
You will build on knowledge gained from levels 4 and 5 marketing modules to develop a deeper understanding of key concepts theories and contemporary debates in international marketing. This module will enable you to recognise the opportunities issues and complexities surrounding the international markets and marketing decisions.
Integrated Marketing Communications (IMC) Strategy and Planning
20.00
You’ll learn about the importance of effective internal and external communications and social marketing alongside studying how marketing communications have evolved. You’ll examine consumer tastes and lifestyles and the impact of these factors and the power of communication as a tool to drives customers' behavioural responses.
Independent Professional Project
40.00
You’ll complete a major piece of independent research that will enhance your employability. This module will allow you to examine a contemporary business management issue or address a specific organisational management issue whilst using your time management professionalism and personal discipline skills.
Optional Modules
Credits
Sustainable Strategic Agility and Innovation
20.00
This module will equip you with the necessary skills for understanding designing and assess strategies from an orthodox and agile perspective in a fast-moving business environment. You’ll develop resilience time management leadership of self teamwork creativity and innovation in deconstructing and creating an agile strategy.
Digital and e-ccommerce Strategy
20.00
