Birmingham City University is a dynamic and forward-thinking institution located in Birmingham, England. With a rich history dating back to 1843, the university offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, business, computing, education, engineering, health, and social sciences. Known for its industry connections and practical approach to education, Birmingham City University provides students with real-world experiences, internships, and placements to enhance their employability. The university's commitment to innovation and research contributes to its reputation as a hub for creativity, entrepreneurship, and academic excellence. With a diverse and inclusive community, Birmingham City University is dedicated to empowering students to reach their full potential and make a positive impact in their chosen fields.

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Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing with Digital Communication degree gives you the practice-based skills needed to succeed in the everchanging discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement. Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour. To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practicebased learning approach. Show less

First Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Principles of Marketing
20 credits
Developing Your Personal Brand
20 credits
Creative Concepts and Design
20 credits
Consumer Behaviour
20 credits
Finance for Managers
20 credits
Content Marketing
20 credits

Second Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
Brand Dynamics and Activation
20 credits
Data, Insights and Analytics
20 credits
Marketing Communications Planning
20 credits
Experience Design
20 credits
Digital Communications and Influencer Marketing
20 credits
MarTech and Automation
20 credits

Optional module
Study Abroad
20 credits

Final Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).
Marketing Strategy and Leadership
20 credits
One Planet Business
20 credits
Digital Enterprise
20 credits
Digital Analytics for Marketing
20 credits

In order to complete this course you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
Contemporary Advertising
20 credits
Creativity, Innovation and Entrepreneurship
20 credits
Managing Customer Relationships
20 credits
PR Planning and Reputation Management
20 credits
Selling and Sales Management
20 credits
Cross Cultural Consumer Behaviour
20 credits
Business Research Methodology and Practice
20 credits
Business Research Project**
20 credits

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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