📖Introduction

Birmingham City University is a dynamic and forward-thinking institution located in Birmingham, England. With a rich history dating back to 1843, the university offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, business, computing, education, engineering, health, and social sciences. Known for its industry connections and practical approach to education, Birmingham City University provides students with real-world experiences, internships, and placements to enhance their employability. The university's commitment to innovation and research contributes to its reputation as a hub for creativity, entrepreneurship, and academic excellence. With a diverse and inclusive community, Birmingham City University is dedicated to empowering students to reach their full potential and make a positive impact in their chosen fields.

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📚About the Program

Bachelor’s in Marketing at Birmingham City University

Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement. Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour. To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach. Show less
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📖Program Curriculum

First Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Principles of Marketing
20 credits
Developing Your Personal Brand
20 credits
Creative Concepts and Design
20 credits
Consumer Behaviour
20 credits
Finance for Managers
20 credits
Content Marketing
20 credits

Second Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).
Brand Dynamics and Activation
20 credits
Data, Insights and Analytics
20 credits
Marketing Communications Planning
20 credits
Experience Design
20 credits
Optional Module

Study Abroad
20 credits

In order to complete this course, you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
Visual Communications for Marketers
20 credits
Routes to Market
20 credits
Behavioural Science
20 credits
Digital Communications and Influencer Marketing
20 credits
Live Event Experiences
20 credits
Commercial Management
20 credits
Neuropsychology
20 credits
MarTech and Automation
20 credits

Final Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 40 credits).
Marketing Strategy and Leadership
20 credits
One Planet Business
20 credits

In order to complete this course you must successfully complete at least 80 credits from the following indicative list of OPTIONAL modules.
Contemporary Advertising
20 credits
Creativity, Innovation and Entrepreneurship
20 credits
Managing Customer Relationships
20 credits
Digital Analytics for Marketing
20 credits
PR Planning and Reputation Management
20 credits
Selling and Sales Management
20 credits
Cross Cultural Consumer Behaviour
20 credits
Digital Enterprise
20 credits
Business Research Methodology and Practice
20 credits
Business Research Project*
20 credits

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🏫About Birmingham City University

Birmingham City University is a renowned institution of higher education located in Birmingham, England. With a history tracing back to 1843, the university has evolved into a leading modern university that offers a wide range of undergraduate and postgraduate programs across various disciplines. Committed to providing a transformative learning experience, Birmingham City University focuses on practical learning, industry relevance, and employability. The university maintains strong connections with local and global industries, providing students with valuable opportunities for internships, placements, and networking. With a diverse student body and a vibrant campus culture, Birmingham City University nurtures creativity, innovation, and critical thinking. Through its research and enterprise initiatives, the university contributes to knowledge advancement and engages with society to address contemporary challenges. Birmingham City University is dedicated to empowering students to succeed academically, professionally, and personally, preparing them for rewarding careers and lifelong learning.

🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:
  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

214 RMB

Tuition fee:

16,085 GBP per year

48,255 GBP in total

❓✅❌ Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: High School.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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