📖Program Curriculum
First Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
Principles of Marketing
20 credits
Developing Your Personal Brand
20 credits
Creative Concepts and Design
20 credits
Consumer Behaviour
20 credits
Finance for Managers
20 credits
Content Marketing
20 credits
Second Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).
Brand Dynamics and Activation
20 credits
Data, Insights and Analytics
20 credits
Marketing Communications Planning
20 credits
Experience Design
20 credits
Optional Module
Study Abroad
20 credits
In order to complete this course, you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
Visual Communications for Marketers
20 credits
Routes to Market
20 credits
Behavioural Science
20 credits
Digital Communications and Influencer Marketing
20 credits
Live Event Experiences
20 credits
Commercial Management
20 credits
Neuropsychology
20 credits
MarTech and Automation
20 credits
Final Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 40 credits).
Marketing Strategy and Leadership
20 credits
One Planet Business
20 credits
In order to complete this course you must successfully complete at least 80 credits from the following indicative list of OPTIONAL modules.
Contemporary Advertising
20 credits
Creativity, Innovation and Entrepreneurship
20 credits
Managing Customer Relationships
20 credits
Digital Analytics for Marketing
20 credits
PR Planning and Reputation Management
20 credits
Selling and Sales Management
20 credits
Cross Cultural Consumer Behaviour
20 credits
Digital Enterprise
20 credits
Business Research Methodology and Practice
20 credits
Business Research Project*
20 credits
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