From the first day of your marketing degree course you will begin to learn the skills to develop from student to marketing expert. You will have access to excellent facilities resources and extensive information technology to support your learning journey. External marketing professionals will be invited to deliver sessions to develop your wider real-world knowledge and contacts. You can also take advantage of the work placement option where you will be fully supported to secure a 10-12 month work placement to develop your employability profile.
Teaching is delivered through a combination of lectures workshops and seminars. You can expect to have a minimum of 12 hours contact time during each teaching week. You will also be expected to undertake independent study and group work and participate in online activities and discussions using our virtual learning environment.

In your first year you will learn fundamental marketing concepts and thinking alongside practical application and start to build your professional portfolio with real live marketing projects.

In your second year you will build upon and integrate the knowledge and skills gained to examine a range of key marketing functions with a focus on the role of digital media. You will acquire additional skills across operational and strategic aspects of marketing as well as the role of marketing in relation to other key business functions.

In your third year you will develop your expertise in a more challenging way. You will take an increasingly strategic view of marketing to apply to your learning and to develop skills to cope with real-life challenges professional marketers face in the global digital age. Working in groups you will participate in an online marketing simulation package which will provide you with the experience in making marketing decisions based on your analysis of market and company data.

What will you study on this course?
In Year 1 students will take 80 credits from the following topics Digital Marketing Essentials Foundations of Marketing Marketing in Practice and Professional Marketing Skills. There are also optional modules available in topics such as Introduction to Contemporary Management Issues in Ethics Sustainability HRM and Tourism and Technology in Marketing. Students can also choose optional modules from other Business School level 4 modules or from elsewhere in the University subject to timetabling constraints.

In Year 2 students will take 80 credits from the following topics Consumer Behaviour Marketing Research and CRM and Marketing and Social Media Communications. There are also optional modules available in topics such as Brand and Retail Management and Creative Content Marketing. Students can also choose optional modules from other Business School level 5 modules or from elsewhere in the University subject to timetabling constraints and pre-requisites.

In Year 3 students will take 80 credits from the following topics Customer Insight Project International Strategic Marketing Marketing and Society and Marketing Performance Monitoring and Analytics. There are also optional modules available in topics such as Brand and Retail Management Creative Content Marketing Issues and Trends in Marketing Marketing Applied Project. Students can also choose to undertake a Marketing Dissertation.

Please note course content is for guidance purposes only and may be subject to change.