PROGRAM STREAMS
Choose from one of the four streams to customize your degree to your personal career goals:
Accounting (accredited by CPA Canada)
Business Intelligence and Analytics
Human Resources and Organizational Development (accredited by CPHR Alberta)
Marketing
CREDIT BREAKDOWN
Business Administration is offered in both a four-year, 120-credit degree Bachelor of Business Administration and a three-year, 90-credit Bachelor of Arts Business concentration. We recommend the Concentration for those planning to continue their studies upon completion. This timeline is based on a full course load (five courses/semester) with courses usually being three credits. To be considered a full-time student, you must be taking 3-5 courses per semester.
Featured Courses
BUS 211 Business Ethics And Sustainability
A course applying concepts, theories, and moral decision procedures found in moral philosophy to a broad range of issues currently encountered in the business context, including: “whistle-blowing,” advertising, employee treatment, insider trading and accounting practices, product liability, corporate social responsibility and issues in international business.
BUS 250 Organizational Behaviour
This course introduces students to the theory of organizational behaviour (the study of people at work in organizations). It examines the behaviours of individuals working alone or in teams, and how organizations' characteristics, management practices and other factors influence this behaviour, and ultimately organizational effectiveness. It also examines the process of organizational change.
BUS 382 Consumer Behaviour
This course familiarizes students with the role of human, cultural, and social influences in consumer decision-making. These topics are examined to enable marketers to better understand customers, positively influence their behaviour, and meet their expectations.
BUS 384 Brand Management
Building and effectively maintaining brand equity is among the top priorities of high performing companies and is a fundamental element of competitive strategy. This course provides students with insights into how effective brand strategies can be created and the implications for brand management professionals. The class blends marketing theory and practice to provide perspective on corporate marketing and the brand management function.
BUS 470 - 1 Project Management
Introduction to project management is intended to expose students to the theories, methods, tools and techniques of project management. Project management requires practice in order to build confidence. As such, this course will make use of cases and a final project to enable students to apply their learnings.
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