Sault College is a public college situated in Sault Ste. Marie, Ontario, Canada. It offers a diverse range of programs in areas such as business, health sciences, engineering technology, skilled trades, and community services. Sault College focuses on providing quality education, hands-on learning opportunities, and industry-relevant training to prepare students for the workforce. The college's close ties with local industries and community partnerships enhance students' learning experiences and job prospects.

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Graduates of Business – Marketing Programs carry out marketing functions within the Canadian and global business environment. Graduates have therefore demonstrated achievement of vocational learning outcomes which relate to both business in general and marketing in particular. Graduates of programs leading to an Ontario College Diploma in Business – Marketing are able to apply planning, assessment, analysis, and evaluation skills, to the marketing of a product or service, and its promotion, pricing and placement/distribution to support the marketing activities of an organization. Graduates are able to participate in the design of an organization`s marketing plan, the integrated marketing communications plan, and contribute to the implementation of its business plan. Additionally, they will be able to use communications, research, relational and computational skills to support the marketing functions of an organization. With a growing focus on creative problem solving, innovation and entrepreneurial thinking, the marketing graduate will monitor and evaluate emerging trends and technologies, focusing on marketing results and opportunities for improvement and change. Show less

Marketing Principles: Students will learn about the fundamental principles and concepts of marketing. This includes understanding target markets, conducting market research, developing marketing strategies, and creating marketing plans.

Consumer Behavior: Courses in consumer behavior explore the factors influencing consumer decision-making processes. Students will learn about psychological, social, and cultural factors that impact consumer behavior and how to apply this knowledge in marketing strategies.

Market Research: Students will gain an understanding of market research techniques and tools used to gather and analyze data. This includes conducting surveys, focus groups, and data analysis to identify market trends, consumer preferences, and competitive analysis.

Advertising and Promotion: Courses on advertising and promotion cover various techniques and strategies used to create effective marketing campaigns. Students will learn about advertising mediums, copywriting, media planning, digital marketing, social media marketing, and branding.

Sales and Selling Techniques: Students will learn about the principles of effective selling and sales techniques. This includes understanding the sales process, relationship building, negotiation skills, and customer relationship management (CRM).

Digital Marketing: With the increasing importance of online marketing, students may learn about digital marketing strategies, search engine optimization (SEO), content marketing, email marketing, and social media marketing.

Marketing Communications: This area focuses on developing effective communication strategies in marketing. Students will learn about creating marketing materials, developing marketing messages, public relations, and managing customer relationships.

Marketing Analytics: Courses on marketing analytics cover the use of data and metrics to measure and evaluate marketing effectiveness. Students may learn about data analysis techniques, marketing metrics, and using analytics tools to make data-driven marketing decisions.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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