📖Program Curriculum
Year 1
Core Modules
Fundamentals of Financial and Management Accounting
Business Economics
Entrepreneurship: Theory and Practice
Managing Operations in the Digital Enterprise
Work and Society
Consumers and Markets
Organisational Behaviour
Quantitative Methods 1b
Plus, approved optional modules (must include Quantitative Methods 1a for students without a Grade C in A-Level Mathematics or equivalent).
The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules.
Year 2
Core Modules
Marketing Management
Managing and Marketing Tourism
Branding and Advertising
Technology and Organisation
Marketing Analytics
International Business
Plus approved optional modules.
The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules.
Year 3
Core Modules
Dissertation
Business Ethics and Sustainability
Digital Marketing
Consumer Behaviour
Marketing and Society
Plus approved optional modules.