📖Introduction

Birmingham City University is a dynamic and forward-thinking institution located in Birmingham, England. With a rich history dating back to 1843, the university offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, business, computing, education, engineering, health, and social sciences. Known for its industry connections and practical approach to education, Birmingham City University provides students with real-world experiences, internships, and placements to enhance their employability. The university's commitment to innovation and research contributes to its reputation as a hub for creativity, entrepreneurship, and academic excellence. With a diverse and inclusive community, Birmingham City University is dedicated to empowering students to reach their full potential and make a positive impact in their chosen fields.

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📚About the Program

Bachelor’s in Business with Marketing at Birmingham City University

Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in industry. The course upholds the principles for responsible management education (PRME) defined by the United Nations. It aims to educate future business leaders for a sustainable future. Our course will equip you with practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise. You will be working with academics with specialist knowledge and industry practitioners. Our empowering learning environment will further facilitate your learning journey by providing additional support through learning mentors and study buddies. The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment. Show less
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📖Program Curriculum

First Year
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits).

Developing Your Personal Brand
20 credits
Business Foundations
20 credits
Principles of Marketing
20 credits
Essential Analysis for Business
20 credits
Business Environment
20 credits
Consumer Behaviour
20 credits

Second Year
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits).

Business Analytics
20 credits
Business Strategy
20 credits
Dynamic Business Issues and Solutions
20 credits
Accounting for Business
20 credits
Routes to Market
20 credits

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Creative Problem Solving
20 credits
Live Event Experiences
20 credits
Study Abroad
20 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Final Year
In order to complete this course you must successfully complete all the following CORE modules (totalling 80 credits):

International Business
20 credits
e-Business
20 credits
Marketing Strategy and Leadership
20 credits
Business Research Methodology and Practice
20 credits

In order to complete this course you must successfully complete 40 credits from the following list of OPTIONAL modules.

One Planet Business
20 credits
Selling and Sales Management
20 credits
Business Process and Systems
20 credits
Strategic Supply Chain Management
20 credits
Continuous Innovation
20 credits
Business Research Project
20 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

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🏫About Birmingham City University

Birmingham City University is a renowned institution of higher education located in Birmingham, England. With a history tracing back to 1843, the university has evolved into a leading modern university that offers a wide range of undergraduate and postgraduate programs across various disciplines. Committed to providing a transformative learning experience, Birmingham City University focuses on practical learning, industry relevance, and employability. The university maintains strong connections with local and global industries, providing students with valuable opportunities for internships, placements, and networking. With a diverse student body and a vibrant campus culture, Birmingham City University nurtures creativity, innovation, and critical thinking. Through its research and enterprise initiatives, the university contributes to knowledge advancement and engages with society to address contemporary challenges. Birmingham City University is dedicated to empowering students to succeed academically, professionally, and personally, preparing them for rewarding careers and lifelong learning.

🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:
  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

214 RMB

Tuition fee:

16,085 GBP per year

48,255 GBP in total

❓✅❌ Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: High School.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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