COMPULSORY MODULES
FIRST SEMESTER
INTRODUCTION TO DIGITAL MEDIA AND COMMUNICATION
Course code
DMMA101
Credit
3
Theoretical
3
Practical
0
Ects
4
INTRODUCTION TO DIGITAL MEDIA AND COMMUNICATION
MICROECONOMICS
READING AND WRITING SKILLS-I
INFORMATION TECHNOLOGY
SOCIOLOGY
MODERN TURKISH HISTORY
TURKISH
SECOND SEMESTER
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO PUBLIC RELATIONS
READING AND WRITING SKILLS-II
HISTORY OF CIVILIZATION
INFORMATION TECHNOLOGY II
PSYCHOLOGY
TURKISH LANGUAGE
THIRD SEMESTER
INTERCULTURAL COMMUNICATION
MARKETING MANAGEMENT
POPULAR CULTURE AND MEDIA
PRINCIPLES OF ADVERTISING
ADVANCED READING AND WRITING SKILLS-I
FOURTH SEMESTER
SOCIAL MEDIA IN COMMUNICATION
CREATIVE DIGITAL MEDIA PRODUCTION
NEW MEDIA TECHNOLOGIES
FACULTY ELECTIVE
ADVANCED READING AND WRITING SKILLS-II
FIFTH SEMESTER
SUMMER TRAINING I
MEDIA LAW AND ETHICS
RESEARCH METHODS FOR SOCIAL SCIENCES
BRAND MANAGEMENT
DEVELOPING A DIGITAL BUSINESS
FACULTY ELECTIVE
SIXTH SEMESTER
CORPORATE IDENTITY DESIGN
MEDIA PLANNING IN ADVERTISING
CONSUMER BEHAVIOR
INTEGRATED MARKETING COMMUNICATION
FACULTY ELECTIVE
SEVENTH SEMESTER
SUMMER TRAINING II
CYBER CULTURE
DIGITAL MEDIA PORTFOLIO
DATABASE MARKETING
ELECTIVE
ELECTIVE
EIGHTH SEMESTER
WEB DESIGN AND MARKETING
DIGITAL CAMPAIGN MANAGEMENT
DIGITAL PROPAGANDA
ELECTIVE
ELECTIVE
OPTIONAL MODULES
MANAGEMENT SCIENCE
Course code
BUSN321
Credit
3
Theoretical
3
Practical
0
Ects
6
Management science course combines elements of management and decision-making with mathematical and quantitative analysis It involves the use of mathematical models and methods to solve problems and make decisions in a variety of settings including business government and non-profit organizations The course covers topics such as optimization forecasting decision analysis and simulation and may also include elements of computer programming and data analysis The goal of the course is to provide students with the skills and knowledge they need to analyze complex problems and make effective decisions using quantitative methods
INTERNATIONAL BUSINESS MANAGEMENT
ORGANIZATION THEORY
MONEY AND BANKING
KNOWLEDGE MANAGEMENT
PROJECT MANAGEMENT
CREATIVITY AND INNOVATION
MANAGING SOCIAL RESPONSIBILITY PROJECTS
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