Year One
You will:
develop a foundational understanding of key areas of Business Management, including leadership, finance, marketing and digital business;
build your analytical and data visualisation skills in readiness for more advanced analytical modules as you progress through the course; and
focus on your personal development through enhancing self-reflection and creative thinking skills.
Modules
Introduction to Management and Leadership
Development of Professional Skills in Business and Management
Marketing and Consumer Behaviour
Introduction to Finance and Accounting
Digital Business and Innovation
Data Management
Year Two
You will:
focus on operational aspects of managing businesses in an ethical and fair manner across a range of business environments;
explore concepts linked to sustainability, ethics and social justice to gain an understanding of ethical, responsible and sustainable approaches to managing businesses and organisations; and
enhance your analytical skills even further using analytical methods and software valued by employers.
Modules
Human Resource Management
Operations Management
Economics, Financial Institutions and Markets
Digital Marketing and E-Commerce Management
Business Law
Ethics, Social Justice and Sustainability
Year Three
You will:
examine business and management themes at a more strategic level, choosing electives from a range of modules on offer;
develop valuable project management skills and experience in the application of project management techniques through a client brief;
acquire experience in using open-source programming language ‘R’; and
gain management-related experience, through completion of an 'experience' semester, to enhance your career prospects when you graduate. You can opt to undertake an organisational placement; study for one semester at a university overseas; create a fully costed business plan for a new business venture; or develop a new web-based application.
Modules
Project Management
The Power of Data Analytics
Business Statistics
Research Methods (Online)
Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application
Year Four
You will:
deepen your understanding, and awareness, of contemporary issues and challenges facing organisations at a strategic level;
complete an independent piece of research in an area of your choice in the form of a dissertation or a consultancy project;
build on your experience of using online analytics through social media analytics, text analytics, geo-location analytics and much more; and
learn advanced codes with R and apply this to evaluate big data analytics.
Modules
Strategy
Digital Analytics Excellence
Organisational Behaviour
Analytics in a Big Data World
Dissertation or Consultancy Project
NB The modules listed here are correct at time of posting (Feb 2023) but may differ slightly to those offered in 2024. Please check back here for any updates.
Show less 
