📖Program Curriculum
Year one
Gain key knowledge of the business environment organisational structures and business cultures You’ll begin to build your marketing toolkit from the start of your degree learning about the process of marketing building campaigns and using digital technology You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios
Year two
In the second you'll start to develop your digital marketing skills and learn more about all aspects of promotional media On successful completion of the Digital Marketing Essentials module in semester one you’ll immediately obtain DMI certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google Facebook and Twitter
You also get the chance to customise your own study journey by choosing modules that support your specific career goals For example you could take a deeper dive into social media marketing by studying digital storytelling influencers and contemporary celebrities in marketing
You can also choose modules that’ll give you the tools to support your career goals whether these are to become an entrepreneur work in a start-up or crowdfund to enable you to be your own boss
Year three
In your final you’ll focus on sustainable and societal marketing – a major trend in business today – and learn to create a future-ready brand strategy
You’ll also have the opportunity to learn about emerging digital and immersive marketing technologies ( Virtual and Augmented Reality) and the role of AI in marketing initiatives You’ll get to join The Studio our innovation hub for creative media technology and Immersive Promotion Design our in-house immersive marketing company
Your final dissertation and module choices are flexible allowing you to explore topics and make business connections related to the sector of marketing that you'd like to explore
You might decide to lean more towards developing your mastery of digital marketing and content development hone your expertise in the application of emerging marketing technologies (VR AR AI) or focus more on becoming an international marketing expert and how to manage cross-cultural teams It’s up to you!
Show less