📖Program Curriculum

Year one
Gain key knowledge of the business environment organisational structures and business cultures You’ll begin to build your marketing toolkit from the start of your degree learning about the process of marketing building campaigns and using digital technology You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios

Year two
In the second you'll start to develop your digital marketing skills and learn more about all aspects of promotional media On successful completion of the Digital Marketing Essentials module in semester one you’ll immediately obtain DMI certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google Facebook and Twitter

You also get the chance to customise your own study journey by choosing modules that support your specific career goals For example you could take a deeper dive into social media marketing by studying digital storytelling influencers and contemporary celebrities in marketing

You can also choose modules that’ll give you the tools to support your career goals whether these are to become an entrepreneur work in a start-up or crowdfund to enable you to be your own boss

Year three
In your final you’ll focus on sustainable and societal marketing – a major trend in business today – and learn to create a future-ready brand strategy

You’ll also have the opportunity to learn about emerging digital and immersive marketing technologies ( Virtual and Augmented Reality) and the role of AI in marketing initiatives You’ll get to join The Studio our innovation hub for creative media technology and Immersive Promotion Design our in-house immersive marketing company

Your final dissertation and module choices are flexible allowing you to explore topics and make business connections related to the sector of marketing that you'd like to explore

You might decide to lean more towards developing your mastery of digital marketing and content development hone your expertise in the application of emerging marketing technologies (VR AR AI) or focus more on becoming an international marketing expert and how to manage cross-cultural teams It’s up to you!

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🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

237 RMB

Tuition fee:

15,050 GBP per year

45,150 GBP in total

Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: High School.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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