Year 1
At ICM we do things differently. Most universities focus on communication theory in the first year, but we’ll expose you to a regional, national, and international network. You’ll join a dynamic classroom working with new friends from different continents and cultural backgrounds. Theory becomes reality as you delve into world affairs from different angles and solve complex global issues. In the introductory Global Issues, Media and Society course, we focus on how communication plays a key part in social changes. Organisational Communication gives an integrated presepective on stakeholder relations and corporate, public and internal communication. During the second semester, you’ll work on an entrepreneurial group Design Thinking Project where you’ll resolve a communication issue for an external organisation. Previously, students worked with the National Institute for Traffic Safety to help prevent bike accidents caused using smartphone technology.

Year 2
Year 2 of ICM is all about putting your critical skills into practice with a large multinational, Start-up, or government body. You’ll take on the role of a communication advisor and further your knowledge in courses such as Public Relations, Sustainable Communication and Media & Visual Language. As well as studying in our international program, you'll have the flexibility to tailor your study with an international or local exchange. Our network consists of carefully selected partners based in several countries within and outside of Europe. Alternatively you can stay at The Hague University of Applied Sciences and choose to do minors and choose from the full range of our different faculties.

Minors

Our ICM students enter the workforce ready to conquer the world. Minors give your ICM degree an edge. And the list is endless. You might want to learn new media relations and journalism skills, how to handle press queries as a PR officer, or corporate social responsibility in the public sector. Many of our ICM students go global and take minors at one of our partner universities in countries within and outside of Europe. In the Entrepreneurship minor, four students took a fresh approach to communication and designed the 'Green Spoon' to communicate how easy it can be to reduce plastic waste and protect the planet.

Year 3
In the second semester of year 3 you will do your Graduation Placement and create a Bachelor End Portfolio with professional communication products. This might be your first work experience in the field of communication which will be exciting and challenging. But ICM interns come well-prepared and many organisations ask for an ICM intern each year. After graduating, many ICM students get a job offer from their placement organisation! In semester 1 we prepare you for the placement and support you with your application process. There also is a challenging Advice Project and you will learn more about Change Management.