📖Introduction

Technological University Dublin (TU Dublin) is Ireland's largest and most comprehensive higher education institution. Formed by the merger of three renowned institutes of technology, TU Dublin offers a wide range of programs in various disciplines including engineering, science, business, arts, humanities, and more. With a strong focus on innovation and industry collaboration, TU Dublin provides students with a vibrant and supportive learning environment. The university prides itself on delivering education that is practice-based, industry-relevant, and globally connected, ensuring that graduates are well-prepared for the challenges and opportunities of the modern world.

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📚About the Program

Bachelor’s in Digital Marketing at Technological University Dublin

Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising. Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research. In Year 4, you’ll study subjects such as Business Intelligence, Market Dynamics and Consumer Journey Mapping, and can specialise in areas such as project management, strategic management, international selling and sales, business strategy and marketing consultancy. Show less
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📖Program Curriculum

Semester 1

Introduction to Digital Marketing
Fundamentals of Marketing 1
Modern Management
Skills for Success in Higher Education
Digital Media for Marketing
Semester 2

Exploring Web Design
Social Media for Business
Fundamentals of Marketing 2
Introduction to Writing for Marketing
Electives

Marketing Information Management
Applied Media Studies for Business
Universal Design
Skills for Problem Solving
Personal Development
Digital Enterprise
Start Your Own Business
You must select one elective.

Semester 1

Web Authoring
Statistics for Marketing Purposes
Law And the Regulatory Environment
Digital Technologies
Advertising & Communications
Electives

Human Resource Management 1
Visual Design Fundamentals
Semester 2

Financial Planning
Public Relations
Online Advertising
Databases for Marketing
Consumer Behaviour
Electives

Sustainable Business Practice
Social Psychology

Semester 1

Placement
Multichannel Services Marketing Management
Brand Management
Group Electives

Professional Project *
Global Business Environment *
Creativity, Innovation & Entrepreneurship *
*Learners that cannot undertake work placement will take the three group electives

Semester 2

Market Research: Quantitative Methods
Market research: Qualitative Methods
Marketing Management
Effective Writing for Marketing
Online Selling and Sales Management
Electives

Electronic Business
Enterprise Development

Semester 1

Business Intelligence
Market Dynamics: Assessment & Analysis
Marketing Strategy 1
Marketing Ethics & Society
Strategic Marketing Technologies
Electives

Project Management
Strategic Management 1
International Selling & Sales
Cross Cultural Management
Marketing Consultancy Project: Phase 1
Semester 2

Data Mining
Consumer Journey Mapping & Service Design
Marketing Strategy 2
Information for Decision Making
Electives

Global Marketing
Supply Chain Management
Strategic Management 2
Business Strategy
Marketing Consultancy Project: Phase 2

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🏫About Technological University Dublin

Technological University Dublin (TU Dublin) is Ireland's largest and most comprehensive higher education institution, offering a wide range of programs in disciplines such as engineering, science, business, arts, and more. With a focus on practical and industry-oriented education, TU Dublin prepares students for successful careers through innovative teaching methods, state-of-the-art facilities, and strong industry partnerships. Students benefit from a supportive learning environment and opportunities to engage in research and entrepreneurship.

🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:
  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

400 RMB

Tuition fee:

13,500 EUR per year

54,000 EUR in total

❓✅❌ Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: High School.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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