Bachelor in Advertising & Marketing Communications (3 Years)

Technological University Dublin (TU Dublin) is Ireland’s largest higher education institution, formed from a merger of leading institutes of technology and known for practical, industry-focused programs. TU Dublin offers extensive undergraduate and postgraduate courses in engineering, science, business, arts, and technology, emphasizing hands-on learning, innovation, and employer partnerships. International students looking to study in Ireland will find TU Dublin attractive for its applied curriculum, modern facilities, and strong links with multinational companies.

The university’s focus on work-integrated learning, entrepreneurship, and research in areas such as engineering and digital technologies supports student employability and real-world skills. TU Dublin maintains global partnerships and exchange opportunities that benefit international students, while student services provide visa, accommodation, and career support. Useful SEO keywords include Technological University Dublin, study in Ireland, international students, engineering programs, and practical learning.

Located in Ireland’s capital region, TU Dublin offers a cosmopolitan student experience with access to internships and a growing tech and innovation ecosystem. Prospective applicants should review scholarship opportunities, program-specific entry requirements, and industry placement options to maximize their international education. TU Dublin’s commitment to practice-based teaching and global engagement makes it a competitive choice for career-focused students.

The Bachelor in Advertising & Marketing Communications at Technological University Dublin blends creativity with business insight over three years of full‑time study. Taught in English, the program introduces core concepts such as media analysis, consumer psychology, and digital strategy in the first year, while building technical skills in app development and data handling. Industry practitioners deliver guest lectures, ensuring that students grasp real‑world advertising dynamics from day one.

In the second year, the focus shifts to visual storytelling and legal frameworks. Students master graphic design tools like Photoshop, explore the evolving media landscape, and learn advertising law and public‑relations tactics, including crisis management and press‑release writing. Advanced data‑analysis modules empower learners to craft targeted campaigns, while electives let them tailor their experience toward emerging niches.

The final year culminates in a hands‑on industry project, where students plan and execute events, produce radio and TV ads, and develop fully functional websites linked to social media. This capstone experience not only refines technical abilities but also enhances teamwork, client communication, and project management—key competencies for a successful career in advertising, marketing, or communications.