Year 1
Core Modules
Credits
Campaign
This module will examine and create new ways campaigns are executed to change the way brands tell stories across different media streams. Examples include transmedia storytelling expanding a narrative or narrative experience across multiple platforms branded entertainment brand advocates and influencers.
Creative Planning
This module will use all aspects of research and planning to look at the way a brand works then deconstruct it and ask is it fit for purpose in today’s more diverse and socially aware age? You’ll reinvent that brand through a blend of theory and practise and create a new strategy and brief and find insights determine target audiences and creat...

Sustainable Marketing 1: Sustainable Product Design
In part one of this module you’ll create and market something a brand a service an object or a cause that is both sustainable and an agent for social good. Whatever is created must appeal to a more socially aware consumer showing the good it can do for society and the world.
Sustainable Marketing 2: Sustainable Advertising
In this module you’ll create and develop disruptive and purpose driven advertising campaigns to solve one of these problems with communication messages designed to change current thinking and challenge outdated assumptions.
Final Major Project 1: Social Purpose Advertising
In this first Final Major Project module you’ll create campaigns originating from industry tutors and industry awards competitions. You will create social purpose advertising communication that shows a brands social responsibility to the world.
Final Major Project 2: Passion Projects
Every creative communicator needs to have a side hustle a business cause or hobby they are pursuing in their portfolio. These projects will originate from you. From the causes you passionately believe in and side hustles you already practise these will be personal choices of brands or services for which you will create communication for social g...

The Big Idea (Dissertation)